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This image from Vogue Korea’s Twitter last Monday shows a photo taken at the Cheong Wa Dae Yeongbingwan guesthouse. (Yonhap) |
Luxury fashion brand Gucci has canceled a planned fashion show at a royal palace in Seoul amid criticism of fashion magazine photos taken at the former Cheong Wa Dae presidential compound, cultural heritage officials said Monday.
Gucci plans to hold the Gucci Cosmogonie exhibition at Seoul’s Gyeongbokgung Palace, the main palace of the Joseon Dynasty (1392-1910), on November 1 in consultation with the South Korean Cultural Heritage Administration (CHA).
CHA sees the exhibition as an opportunity to promote the beauty of the palace to the world.
But the event was recently canceled after CHA allowed fashion magazine Vogue Korea to take photos of some of the models posing in sensual poses in glittery dresses, at various locations on campus, including the former government guesthouse Yongbingwan.
The photos have sparked criticism from the former Liberal government and some netizens for using the historic site for fashion magazine shoots.
A CHA official said about the Gucci fashion show, “We were in the process of approving the event before the fashion shoot controversy arose. The official added, “Although we expect different results from the event, it is not easy to navigate in this situation.”
Cheong Wa Dae was the presidential office and residence for more than seven decades before President Yun Suk-yeol moved his office to Seoul’s Yongsan area in May to be closer to the public. Since then, Cheong Wa Dae has been open to the public, attracting nearly 1.4 million visitors by the end of July.
According to the fashion show plan announced Monday, Gucci has applied to use Gyeongbokgung Palace to present creative director Alessandro Michele’s latest collection inspired by the constellations.
The fashion collection, dubbed “Cosmogony,” was unveiled in May at the UNESCO World Heritage Site of Castel del Monte, a 13th-century castle in the Puglia countryside.
The company has proposed a plan to promote the historical value of Gyeongbokgung Palace as “the site of world-class astronomy” and the theme of the collection in the new show, which has been approved by the CHA on the condition that historical facts must be verified with the help of experts. .
“We are prepared to promote the cultural and academic value of Gyeongbokgung Palace to raise global awareness of the event, but we are discussing (cancelling it) with the consideration of public sentiment in South Korea, including the recent controversy,” a Gucci Korea official said. (Yonhap)
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