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London — (Business Wire— Prof. Jimmy Choo’s Mayfair-based JCA | The London Fashion Academy differentiates itself from other educational institutions by offering higher education through mentorship and practice-based learning, London Fashion Week shows and retail opportunities as a core. JCA 20 is committed to creating the next wave of fashion designers by actively supporting their businesses from the day they arrived at Hanover Square.
Considered ‘revolutionary’ by government ministers and ‘design trailblazers’ by industry analysts, the academy was built with one aim in mind: to support and accelerate emerging designers in the highly competitive world of fashion. To do this, the school tailors each individual’s education to the discipline of interest rather than offering the same curriculum to many students.
Courses are designed to follow a professional workflow and help each designer build and promote their brand, design and produce beautiful collections, promote their work and connect with clients through a permanent Mayfair store run by the designers’ collection.
Just a year after opening, the school has seen some of its first batch of students launch their brand and present it to the world. An example of this is the success of Melissa-Kate, who was invited to present her collection at the Northern Fashion Week that started in July and will be up for three awards, including Best Designer, and Annabel Barton, Mary Orchid Stories, who will present their first collections on September 19 at the JCA x Patrick McDowell x MA Show and Party. Park.
As part of their program at JCA, students have access to a variety of mentors, including Professor Jimmy Chun himself, unlimited professional atelier workshops and access to extracurricular resources, such as a dedicated PR team focused on business to support each designer entrepreneur..
Over the past few months, the Academy’s master’s students have been preparing for London Fashion Week, persuading organizers to secure a place on the British Fashion Council’s event programme. At the heart of JCA’s vision is access to all the valuable support and funding provided by the Academy to showcase its upcoming talent.
After the students develop their design work, develop an entrepreneurial mindset and present it on stage at the world-renowned London Fashion Week, the fashion entrepreneurs will sell their products at the Academy, which will soon open next door to the world-famous Mayfair store. Bond Street.
While most of the £18k course fees can be paid through the state-owned student loans company, JCA chief executive Stephen Smith said: ‘We encourage students to think like entrepreneurs from the start. See the loan as financial support for your graduate degree; Instead, see this as an investment in you and your creative enterprise. By joining our master’s program, we support you in launching your brand with a commercial product you design.
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Editor’s Notes:
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JCA is located in the center of Mayfair at 20 Hanover Square.
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The first group of MA students will present their brand on September 19 at the JCA x Patrick McDowell x MA Show and Party.
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The first MA collections are available at the JCA store.
About JCA
JCA | The London Fashion Academy is a pioneering fashion school and professional incubator founded by Professor Jimmy Choo OBE and Mr Stephen Smith. It opened its doors in Mayfair in September 2021 to play a vital role in re-introducing London’s fashion community post-pandemic and established itself as Mayfair’s international hub for all those interested in design and luxury brands. Taking inspiration from the likes of the V&A, Royal College of Art, Parsons New York and Somerset House, and blurring the boundaries, the institution offers more than just an academy for fashion startups, a gallery for contemporary collaboration spaces. and exhibition space and a calendar of networking and fashion-focused events.. Since its opening in September 2021, the school has helped many students launch their projects, such as Melissa-Kate, a Masters student to show at Northern Fashion Week, and Scottish adult student Paul McCann, who started his label in the first year of his degree. . It features a number of professional designers, including designer Patrick McDowell.
Students and emerging designers can find out more about JCA on its website at www.JCA.ac.uk and on its Instagram handle @JCALONDON.
About JCA MA Fashion Entrepreneurship in Design and Branding
MA Fashion Entrepreneurship in Design and Branding is designed with enterprise innovation as a central specialty. Students on the course establish themselves as freelancers or micro-SMEs and are encouraged to build a business from scratch.
About Professor Jimmy Cho
Born in Malaysia, Jimmy Choo grew up in a family of shoe designers. Chu has been interested in creating beautiful shoes since childhood, making his first pair at the age of 11 under the guidance of his father. In the year His unique style and beautiful designs have become popular with high profile clients including Diana, Princess of Wales. Jimmy Choo sold his shares in the company in 2001 and in 2002 Jimmy Choo was awarded an ‘Order of the British Empire’ in recognition of his services to the fashion industry.
About Stephen Smith, FAUA, MBA (Dist.), PGCE FAHE, BA (Hons,) CEO and Founder
Stephen Smith has over 20 years in leadership roles in the public and private higher education sector. During his career he has served as Head of School, Dean of Faculty, Vice Principal, Provost, Registrar, Managing Director and now CEO. He has worked at major metropolitan universities, specialist art and design colleges and international design institutes. Stephen has worked closely with international, UK and local government to develop and deliver strategies aimed at building a sustainable innovation industry. Tying Stephen’s work together is his focus on education and his bridge to organization.
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