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SHANGHAI, China, Aug. 25, 2022 (GLOBE NEWSWIRE) — PinDuoDuo, which connects millions of farmers and consumers directly through an interactive e-commerce platform, continues its efforts to “Tech for Agri” using technology. Modernization of agriculture.
Since its inception as an online fresh produce retailer, Pinduoduo has identified the key to driving efficiency gains and increasing farmer incomes. The company has focused on its “Tech for Agri” vision by increasing market access through its e-commerce platform, improving digital inclusion and literacy through tailored online training programs and fostering innovation to deliver a leap in productivity. Introducing agritech solutions and horticultural innovations.
“Technology unlocks the full potential of agriculture and enables the sector to take advantage of the digital economy,” said Chen Lei, chairman and CEO of PinduoDuo. “At Pinduodu, we champion ‘Tech for Agri’ and promote the use of technology for agriculture.”
In the year Founded in 2015, Pinduodu has grown to become a leading digital platform with over 880 million users. More than 16 million farmers have been connected to the digital economy through the platform. The company has used the platform’s unique position to solve practical problems faced by consumers and farmers.
Market access
Pinduoduo’s digital platform has helped millions of consumers discover new agricultural specialties. Millions of farmers have had the opportunity to increase their income by directly accessing a wider consumer market. The increased transparency and lines of communication have led to more effective planning and coordination in food production and distribution.
Digital skills
To ensure that tech-savvy farmers have the right digital skills and expand the agricultural talent pool, PinduoDuo has developed comprehensive online courses to teach farmers how to start and grow their online businesses. The company has trained over 100,000 e-commerce savvy “new farmers”.
Promoting horticultural creativity
Pinduoduo works with top universities worldwide on how to fundamentally drive agricultural productivity while reducing environmental impact.
Starting in 2020, the company will host annual Smart Agriculture competitions that challenge data scientists and agricultural researchers to develop practical precision agriculture technology as part of its efforts to promote sustainable, innovation-driven agriculture.
The current edition of the competition includes a vertical farming challenge where participants get first-hand experience with this new method of agricultural production.
About Pinduoduo Inc.
Pinduoduo connects millions of agricultural producers with consumers across China. Pinduoduo aims to use technology to bring more businesses and people into the digital economy so that local communities can benefit from increased productivity and create value through new market opportunities. For more information on Pinduoduo, please visit the content center at https://stories.pinduoduo-global.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/29710b8b-8ee6-46f9-92b3-6a6ef353606e
Source: Pinduoduo Inc.
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