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When it comes to SEO, are teams within your organization communicating effectively?
Or do they seem to work on their own island?
How do you keep everyone up to speed as the digital landscape continues to change?
Let’s start with what everyone in the silos understands: online presence is essential to achieving your business goals.
Being present on the SERPs involves a comprehensive SEO strategy that affects all aspects of the website and involves all stakeholders.
On July 27th, I moderated a webinar with Patrick Rinehart, Senior Director of Digital Strategy and Customer Success.
Reinhart shows how to bring your team together to catch SEO issues before they hurt your rankings and bottom line.
Here is a summary of the webinar.
Complete the form to access the full presentation.
How silos affect growth
SEO is a team sport; You know this.
You also know the main problem here – not everyone knows they are in a group.
Plus, executives say SEO takes a long time, but they know SEO doesn’t take long—organizations take a lot longer.
Often times, SEO teams struggle to get buy-in from teams and leads. With silos and without executive buy-in, it can be challenging to grow your company.
Brief history:
- Silos = flat-growth.
- No Silos = High-growth.
When you’re a leader, don’t allow silos to form in your organization.
He surveyed hundreds of high-growth and high-growth companies about how long it takes a CEO to publish a new website, change a title tag, and change a meta description.
[Here’s what their surveys found] Access the webinar → immediately
How organizational agility breaks down silos and accelerates success
It was found out 72% of what people do is optimization for everyday tasks..
Leader, July 2022When your company lags behind these day-to-day tasks, you stand a chance of losing business to competitors who are faster at ideation, creation and implementation.
that’s why Organizational efficiency It is very important for SEO.
[See what agile organizations can achieve] Access the webinar → immediately
So who needs to hear this? When breaking down silos, which groups should you focus on first?
3 groups you need to run a successful campaign
To run a successful campaign and start thinking about organizational efficiency, it is important to break down the walls that separate these three important groups.
Leader, July 2022So today, we’re going to explain how we can get individuals across these different silos to collaborate for success.
[Find out where most enterprises are failing] Access the webinar → immediately
How to stop silo thinking and grow your business
1. Accept reality.
Be honest and assess whether you are a flat-growth or high-growth company.
2. Talk to each other.
One of the greatest victories you can achieve is meeting people and building relationships with them.
Make sure you understand their level of understanding and that you are a teacher.
You have to teach.
3. Send out reports and make sure people read them.
Send reports regularly and make it easy to understand images.
[Find out the different reports content and web folks need to create] Access the webinar → immediately
4. Preach the gospel internally.
Most people don’t know what it means, so teach them. Company by:
- Walk stakeholders through reports.
- Lunch and learn.
- Giving thanks to people who do good work.
- Dedicating time to intentional teaching.
5. Celebrate victories publicly.
Tell people they’re doing a good job.
Highlight stories with emails/videos, get them involved in important department updates, or even create swag you can show off!
6. Encourage friendly competition.
Enjoy the experience!
Reward web top performers, high ticket holders, or other simple and cost-effective ways like free lunches, gift cards, and happy hours!
7. Remove the weaknesses of the process.
Look for inefficiencies in your process and eliminate them.
[Learn More] Access the webinar → immediately
8. Raise people up.
Be firm, steady, focused and annoying.
Once you get the conversation going and other teams see how easy it is, you’ll realize how important it is to the business.
Ultimately, the goal is to create content and experiences that capture the hearts and minds of your customers. Once you do this, the search engines will follow.
The only algorithm is the wants and needs of your customers.
For your organization to be efficient, you need to build systems that facilitate teamwork that allow you to connect with your users for long-term success.
[Slides] 8 ways to stop silo thinking and increase business activity
Here is the presentation:
Join us for the next webinar!
Getting Started with SEO: 10 Things Every SEO Strategy Needs to Succeed
Looking to start an SEO strategy for your business? Learn the ten things every SEO campaign needs to succeed.
Image credits
Featured Image: Paulo Bobita/Search Engine Journal
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