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Adam SloyerPhoto: In order
AI is generating major buzz right now – and for good reason. The developments are huge A race is underway in big tech.And while we’re still a ways away from seamless integration, disruption is very close. AI is poised to impact most businesses—but for industrial operations, which typically cannot scale due to labor costs, the potential is even more significant.
As the owner of an event and experiential marketing agency, here are five ways I expect AI to be used by event professionals.
1. As a search engine
20 years ago, search engines changed the way event venues, vendors and other resources were marketed and sourced. My prediction? Large language models (LLMs) like OpenAI’s GPT-3 do this again.
As a tool skill Discussion GPT To tap into and digest massive amounts of data adds complexity that proves what any search engine can do on its best day. Like, “Where in Southern California can I host a 1,000-person conference with 750 bedrooms, two general sessions, and 10 emergencies?” Receiving accurate, persuasive and lightning-fast answers to your questions. or “What are the pros and cons of using an audiovisual company at the Fontainebleau Hotel in Miami?” It makes the possibilities here endless.
2. As a design tool
Text-to-image generators like DALLE-2 are great fun right now for creating instant, silly images of anything your mind can come up with. But what if once the complexity is sorted out and you can instantly create images for mood boards, classroom environments and visual design? Game changer. And that doesn’t even take into account the advances in text-to-image 3D and video! This type of software will ultimately redefine how event spaces are designed.
3. To help organize logistics
Much of the success of an event depends on process – and the process can take time. Building timelines and relationships with weekly client call notes and action items can be labor intensive. So when can an AI tool like Jasper or ChatGPT summarize call notes and identify action items, extract guest interactions or presentation comments, or ultimately build accurate production timelines? Again, nothing short of industry-changing evolution.
4. To simplify the management of participants
When it comes to the labor-intensive elements of an event, none is more exhausting than audience management. From tracking to integration to communication, managing the participant aspect of a program can be an event unto itself. Looking at the early stages of tools like this GPT-3 plugin someone created for Google Sheets, which lets you answer questions, write letters, and extract key data? Wow.
5. To dream big!
With AI advancements seemingly coming every day, it seems only right to leave the last place to the unknown. From AI’s impact on event technology to potential advancements in entertainment to interactive and more, the most exciting yet unimagined.
Event professionals have been using artificial intelligence such as networking, chatbots and data analytics for years. But these new developments in LLMs have the potential to take the industry to new heights—and personally, I can’t wait.
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