Demand for travel is not slowing down. A new international survey suggests that holidaymakers want to go away more often in the year ahead, even as they look for ways to hold down costs and cope with the growing complexity of organizing trips.
The research comes from the travel booking platform Omio, working with the polling firm YouGov. It is the third edition of the company’s annual NowNext Travel Report, published this week, and covers the United States, the United Kingdom, Spain, Germany, Italy and Brazil. The main analysis draws on 7,357 respondents who had not ruled out leisure travel over the next twelve months. As the survey was commissioned by a travel company, its findings are best read as a snapshot of consumer attitudes rather than an independent measure of bookings.
More trips on the wish list
Some 73% of respondents said they were likely to take, or had already booked, a vacation or leisure trip in the next 12 months. Meanwhile 43% said they want to travel more often, up from 32% who gave a comparable answer in 2025.
That rise comes despite widespread concern about money. Around 78% of respondents expect to take at least one step to manage what they spend on travel. The most common are searching for better deals or planning flexibly (32%), travelling in the off-season (30%) and planning further ahead (29%).
Longer itineraries, bigger headaches
One of the survey’s main findings is that holidays are becoming more complicated. About 48% of respondents said they are considering multi-stop trips, where a single holiday includes several destinations. Those itineraries can be more rewarding, but they also demand more booking work.
Among people who had recently put together trips with several separate bookings, 68% reported difficulties. Sixteen percent said one person ended up handling most of the planning and administration, and 14% had to track tickets and reservations across different emails, apps or websites. Omio said its aim is to make that complexity easier to manage, which also reflects its commercial interest in the finding.
Slower holidays and heat-aware planning
Not everyone wants a packed schedule. In Britain, 36% of adults said slower-paced travel is more appealing than it was a few years ago, and another 36% said they prefer returning to familiar destinations, the highest share among the six markets. A further 32% increasingly favor holidays centered on rest.
The report also points to a growing willingness to change plans because of high temperatures. Travelers are adjusting where and when they go to avoid peak summer heat, which fits with the popularity of shoulder-season trips. Major sports events and other live events are also shaping destination choices.
Agents see strength in autumn bookings
Industry reports from the UK point in the same direction. Advantage Travel Partnership said October half-term sales were up 8% on the previous year. Another agency group described a surge in bookings, and a third called demand healthy.
Advantage’s chief executive, Julia Lo Bue-Said, said October appeals to people who want sunshine without the extreme heat, long queues or crowded beaches. She also noted that customers are booking far ahead, with a notable share of current bookings already for winter 2026/27 and summer 2027. Easyjet holidays’ chief executive has predicted that North Africa will grow in popularity thanks to its value for money.
What it means for travelers
The data suggests people see holidays as a priority they are reluctant to give up, even when budgets are tight. Rather than skipping trips, many are adapting: choosing quieter seasons, booking earlier, comparing the total cost of a journey and accepting slower itineraries.
For anyone planning a multi-stop trip, the survey’s findings point to a few simple habits. Check connection times carefully, compare the full cost rather than individual fares, and read cancellation terms before paying. Keeping all bookings in one place also reduces the risk of missing a detail.
Travel businesses, for their part, are likely to focus on tools that simplify planning, as complexity emerges as the main frustration. The appetite is there. The challenge now is making it easier to turn into a booked trip.
