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–Analysis spans 10 years and 1000 brands in 80 categories–
Uber, AppleTV+, Casper, Away and President Biden are among the case studies presented
new york, March 21, 2023 /PRNewswire/ – The information is in. Covering over 1000 brands, 80 categories, 30 metrics and 10 years of analysis, by Video Advertising Bureau (VAB), 25 Ways TV Grows Brands: Empowering Performance with Full-Funnel Business Results., is now available as a resource for marketers. An in-depth study of the impact of TV investment on business results The report explores the 25 ways TV can grow brands, from awareness to value creation.
Download the full release here: https://thevab.com/insight/25-ways-tv-grows-brands
“The goal of this landmark report is to provide marketers with the final major piece in driving full-blown business results from multiscreen TV ad investment. We’ve compiled nearly a decade of original VAB research — 23 proprietary reports analyzing 1,000 brands in more than 80 categories with 30 types of metrics — into one definitive 2023 report. He said. Sean Cunningham, President and CEO VAB. “In all twenty-five ways, the report describes the brand’s results in key marketers such as customer acquisition, new product launches, capital investment incentives, long-term sales and twenty one Others.”
Some of the ways TV can promote brands include:
- Uber Moving forward A TV campaign successfully rebuilt his reputation.: After a quarter of slow growth in active users (+3%) and total trips (+4%), the campaign helped drive average +10% growth in both users and trips over the next three quarters.
- AppleTV+’s consistent television presence has led to adoption and engagement of the new streaming service. As the total time spent on the platform grows accordingly 174 dollars.7mm investment.
- Microsoft teams used TV to increase its share of voice: Microsoft Teams has established itself as a leading business communication platform 172 dollars MM in TV investment.
- Brands invest in TV early in their life to legitimize their productFor example, Casper invested 31 dollars.2mm in the first three years of production.
- TV is a catalyst for short-term business results, driving revenue growth for brands in the year the first TV campaign is launched. For example, Away saw a +213% increase.
- In the highly competitive mattress category, awareness has increased for brands that have launched TV campaigns.For example, Purple showed a +1127% monthly traffic increase.
- Brands that have expanded their customer base with a strong TV launch have become unicorns, the reviews are over 1 billion dollarsexample Warby ParkerWait, Glossier.
- President Joe Biden The 2020 presidential election has found its way to victory on TV investment as election night approaches: For Biden, a sustained ad presence built brand loyalty — which ultimately led to votes on Election Day.
The full report—containing in-depth research and insights, accompanying case studies, and relevant charts and infographics, as well as key implications for marketers—can be found here. https://thevab.com/insight/25-ways-tv-grows-brands.
About VAB
The Video Advertising Bureau (VAB)—whose members include national TV networks along with the broader community of influential media companies—is an insight-driven organization that helps marketers rethink their media strategy and make smarter, more educated decisions. Visit VAB online and view the continuously growing content library at thevab.com.
Contact:
[email protected]
Source VAB
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