The fashion designer once tweeted about Cardi B’s Times Square billboard.

“It wasn’t planned, but it made the experience 10 times better,” she says.

Brand said he envisioned Travis living in Times Square. In the year In 2019, he told the magazine that he would one day have a billboard and that it would be a “major achievement” for him. On April 6, 2022, He tweeted The objective: “I want a billboard in NYC’s Times Square.

The two images shown on the big screen in Manhattan were big releases for IEMBE: “MINI IEMBE BAG”, the first mini bag in black, and “IEMBE YONCÉ BAG”, a yellow bag inspired by singer Beyoncé.

IEMBE introduced the Yonce bag when LaVerne choreographed Beyoncé’s Coachella performance, followed by a Beyoncé-inspired photo shoot.

“You see different eras of Beyoncé in the pictures. From ‘Crazy in Love’ to ‘Renaissance,’ Beyoncé is represented throughout,” he said. “When you think yellow, you think Beyonce.”

“Beyoncé is next, I feel,” he said, hoping to get the singer’s attention. The last song on Beyoncé’s “Renaissance” album is “I’m in My Bag,” and Travis said he feels it’s a sign. Travis said Destiny’s Child member Michelle Williams messaged him personally asking to be a part of the IEMBE experience.

“She said she loved my mother,” she said.

IEMBE is a black-owned luxury brand that stands “in my purse” and “defines luxury, it’s a motto we live by,” Travis told Hearst City Media Group in January. A brand that sells bags and clothes online has come up. Until January 3, 2020.

In April, IEMBE’s “Tiffany Blue” bag was featured in the Wadsworth Athenaeum Museum of Art’s “Creative Connecticut” exhibit. “Creative Connecticut” consists of rotating installations celebrating Connecticut artists and began with a display of Travis’ work installed at the entrance to the Hartford museum through the end of July.

“It all started in Connecticut and I still feel a sense of dedication to know that I’m here in the greatest museum,” he said. “Every day I feel like I’m dreaming.”

Celebrities and pop culture figures like Jordyn Woods; Wonderful, Mild MilBIA and Jim Jones know the IEMBE brand and are seen wearing a “biblical IEMBE jacket” or bag.

Laverne said she enjoys helping her daughter’s vision come to life and enjoying the process.

“I’m his official model for the brand and I don’t want to do this for anyone else,” she said. “I’m very proud of him and what this brand stands for.”

A Times Square billboard dream come true, Travis says he plans to fly to Paris in November to shoot his first IEMBE collection of new handbags, duffel bags, apparel and more.