Tennessee Tourism Announces Record $24 Billion in Domestic Travel Spending by 2021

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Why do you think so? When planning your next vacation, follow the trend and consider a visit to Tennessee.—Donald Wood, Breaking News Senior Writer.


Tennessee tourism will generate $24.2 billion in domestic and international travel spending by 2021, according to recently released economic impact data from the American Travel Association and Tourism Economics. It also marks the largest visitor spending nationally in Tennessee history. Travelers in Tennessee make an estimated $66 million a day. Travel in Tennessee generates $1.9 billion in state and local tax revenue. Travel and tourism is the third largest employer in the state.

Tennessee Governor Bill Lee and Department of Tourist Development Commissioner Mark Ezell highlighted efforts to continue the industry’s strong recovery.

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“Tourism inspires every Tennessean to prosper by creating economic development and jobs,” said Gov. “Our decision to prioritize a strong recovery has resulted in record tourism growth and we continue to welcome visitors to see all of Tennessee from the Mississippi River to the Great Smoky Mountains.”

“Tennis is crushing the national market share of visitors in our history,” said Mark Ezell, commissioner of the Tennessee Department of Tourist Development. “Tennis is one of the world’s top travel destinations because of our unparalleled natural beauty, diverse cities and towns, as well as world-class attractions, music, cultural and historic sites. We are so grateful for this industry and our partners and blessed visitors to discover these destinations and support local businesses, local restaurants and local lodging and support communities.

Highlights from the 2021 report:

– Tennessee tourism generated a record $24 billion in domestic travel spending.

—Travel and tourism is the third largest employer in TN by 2021.

– Travelers in Tennessee are estimated at 66 million dollars per day. Visitor spending in Tennessee is up 44.4% year-over-year. Visitor spending increased 35.7 percent nationally.

— All 95 counties saw an increase in visitor spending in 2020.

—51 counties have fully recovered and surpassed their 2019 visitor spending record

Nine counties saw year-over-year travel spending growth of more than 40%, including Davidson, Chatham, Sevier, Union, Polk, Grundy, Knox, Blount and Hamilton.

-Five counties, including Cheatham, Union, Lake, Hickman and Meigs, experienced more than 40% growth in travel spending in 2019.

— Travel in Tennessee generates $1.9 billion in state and local tax revenue by 2021

Travel tax revenue from tourism saved each Tennessee household $755.41 in state and local taxes last year.

Entertainment and hospitality industry highlights (Source: TN Department of Revenue and TN Department of Labor and Workforce Development)

— Leisure and hospitality industries will support 317,000 jobs in 2021, an 8 percent increase from 2020 and 91 percent from 2019 levels.

-Leisure and hospitality revenues rebounded to record levels and outpaced inflation.

— The leisure and hospitality industry has returned to pre-pandemic levels but is still struggling to meet travel demand.

– Average entertainment and hospitality wages have increased as the industry competes for certain workers. The entertainment and hospitality fee increased to $17.71 in June 2020, up from $14.14 in 2020.


Source: Tennessee Department of Tourist Development press release.



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