[ad_1]
One of the biggest NFT activities of the week was Keys to NYFW, an Afterpay-led project that attracted participation from designer brands including The Blonds and Kim Shui. Guests can purchase a $100 NFT which will then enter them into the designer shows. The experiment proved that there is still work to be done in incorporating NFT holders into runway shows: Two separate holders said they waited for an hour outside of Kim Shui’s show and were ultimately denied access.
Janey Park, a Web3 content creator and strategy consultant, bought an NFT to attend Shui’s show and an NFT to attend the Blonds’ after-party. “I know how off the wall the show really is, so I’m really excited,” she said. However, after responding twice and receiving a standing room ticket, she did not enter the show. After contacting the organizers, she was eventually given a refund and tickets to an alternative show.
The experience left Park concerned about how such concussions can negatively affect prior perceptions. “People have this belief that NFTs are a scam, and this fad was a way to get people into Web3 and Web3 people into fads.” In the future, she thinks it would be smart to have a separate entrance for owners and other perks, like digital wearables.
Utility fulfillment — meaning delivering the experience that NFT unlocks — can easily be hit, said Joe Smith, co-founder of Web3 agency Gmgn Labs, who worked on the artwork, smart contracts and the project’s website, but was not on site. He did not prepare how to perform on the shows and in person. “Conditions that often occur “off-chain” and rely on various third parties can sometimes negatively impact utility performance,” Smith said. “Reducing the risk of such issues will be an important step towards improving the onboarding experience of non-crypto natives into the NFT space.” A Postpaid spokesperson said that “due to high demand, the position was filled in record time, which affected the entry process for selected NFT bearers” and that refunds and “good” experiences were provided after submission. Fact (Kim Shui did not respond to a request for comment).
The biggest Web3 hits of the week were made by Roblox, the virtual world platform partner to fashion brands such as Gucci and Burberry. Carolina Herrera has transformed one of Karlie Kloss’ Spring/Summer 2023 dresses into a digital dress that will be available for purchase on Roblox after the show. A week later, the digital dress was resold on the virtual world platform for $5,000. Kloss, who was involved in the project, said the pilot was “just scratching the surface” of what was planned to connect these worlds. For now, they still feel at arm’s length.
Comments, questions or comments? Email us. feedback@voguebusiness.com.
Physical Shows, NFT Access Passes and AR: Tech Trends to Watch for This Fashion Month
New York Fashion Week NFTs to open invitations and products
Vogue Global partner with Snap on AR filters and fashion experiments
[ad_2]
Source link
