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From a young age, female founder Harmony Vallejo was driven by her desire to create a better future for the world. She has experience in communications and marketing which led her to start her own company – Universal Events Inc. The company’s mission is to empower nonprofits and ethical businesses to serve their communities.
To achieve this goal, Harmony leads a team of professionals—social media, communications, copywriting, accounting, and management—all working together in a collaborative environment.
Harmony earned her bachelor’s degree in communications from Youngtown State University, where she was involved with the school newspaper and played varsity volleyball. In this interview, we explore who Harmony is and her journey from relationship to female founder and CEO.
What made you decide to become an entrepreneur?
Harmony VallejoPart of it is wanting to be able to help others while creating a gap in the market. Many nonprofits lack the expertise to build a brand image and marketing campaign. Many are working with hopeful, kind volunteers who lack the knowledge to make them stand out from other organizations. Not their fault of course, but that’s why I set up Universal Events Inc. Our team has experience in providing truly valuable support to non-profits. We can delegate tasks to a small (perhaps crowded) team that could really use the help. At the end of the day, that’s our goal. For me, creating a company that serves these needs simply makes sense. This is something I have loved for a long time. Besides, who doesn’t want to be their own boss?
What challenges (if any) do you feel you face as a female entrepreneur?
Harmony Vallejo: It is a valid question. Fortunately, I’m in an industry that’s very diverse and filled with some of the most compassionate people you’ll ever meet, many of whom work closely with minority groups, so I don’t experience much direct discrimination. However, I believe that female entrepreneurs feel the need to prove themselves compared to their male counterparts because there is a misconception that women are not “natural born leaders”. The truth is that leadership is not something you are born with, it is a set of experiences and skills that you learn through hard work and in times of crisis to become a great leader. Women face many challenges in their lives, which men can never face, so it can be argued that we are sometimes better prepared to work in some leadership roles. I think I am perfectly suited for my current role.
Where do you get inspiration from?
Harmony VallejoI draw most of my inspiration from the amazing leaders I work with who run these nonprofits. They are some of the most amazing people I have ever met. They encourage me to move forward with my passions and motivate me even more to be the best version of myself that I can be. When you meet people who care about the well-being of others, it really opens your eyes to what is most important in life.
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