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This year’s most unlikely fashion partnership is back for a second collection.
After a sell-out debut collection, which dropped earlier this year, Greggs and Primark have teamed up once again for a new 21-piece line.
The new collection includes bodysuits, bike shorts, bumbags, and also brings back the fan favorite bucket hat.
While the collection doesn’t launch until Friday (August 5), eager fans will have the chance to shop the collection on the Greggs and Primark “Snackfest” bus, which will travel to five cities in the week leading up to the launch.
These cities include: Brighton (Jubilee Square, 27 July); Manchester (Cathedral Gardens (July 29); Liverpool (Liverpool One Garden Place, July 31); Glasgow (Argyle Street, August 2) and Newcastle (Northumberland Street, August 4).
The bus will be open from 11am to 5pm on these days, and will have a limit of two items per customer.
The new collection will have a festival theme, with basketball jerseys, varsity jackets and new shoes also available for purchase.
The first collection was announced in February this year and features track pants, slippers, underwear and t-shirts adorned with Greggs’ iconic sausage roll.
Greggs customer director Hannah Squirrel said: “The response to the first official Greggs clothing collection has been amazing and sold out faster than we expected. We’re excited to partner with Primark to offer even more fun and unique pieces that Greggs fans will be proud to wear throughout the summer and beyond.
Jermaine Lapwood, Primark’s head of innovation and future trends, said: “As part of this drop, for the first time in Primark’s history we’re taking the collection on the road and fans will be able to experience our very own ‘SNACKFEST’ in advance. The tour bus is popping up all over the UK. Expect some top secret special guest performances and fun contests.
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